About KPI widgets
Key performance indicator (KPI) widgets summarize the main performance metrics for multiple time periods: today, yesterday, last week and last month.
KPI widget structure
The only difference between 4 KPI widgets is the date range for which they show information, so the description below works for all widgets:
![]() | Product sales – the amount of income generated by ordered product sales. Revenue – the total income that includes product sales, and other income. Net profit – the revenue minus expenses. Orders – the number of all orders. Units – the number of ordered units. Promotion – the number of orders with promotions applied. Refunds – the number of refunded units. Margin – the percentage of the net profit in the revenue. ROI – the ratio of net profit over the total cost of goods. |
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Note Remember to distinguish the KPI widget period from the period selected in the Date range filter in the Dashboard settings section. They are not the same. |
Widget header
The widget header includes:
widget's period in the dd.mm.yy: today, yesterday, last week or last month;
- information icon showing the last update’s date and time on hover;
- three-dots menu with the profit breakdown.
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Profit breakdown
After clicking the Profit breakdown button, a pop-up modal form shows a profit breakdown by metrics.
![]() Negative numbers are shown in red. |
Profit breakdown form’s field descriptions
Product sales – the amount of income generated by ordered product sales. Includes shipped orders.
Other income – the amount of income that includes the following categories:
Refunds and chargebacks – refund and chargeback transactions that generate income.
Reimbursement – reimbursement transactions that generate income.
Taxes – tax transactions that generate income.
Additional income – miscellaneous transactions that generate income.
Revenue – the sum of product sales, and other income metrics.
Total expenses – the total amount of expenses. Includes the following categories:
Amazon fees – this category includes order- and non-order-related fees depending on the enabled dashboard filters.
Taxes – this category includes Amazon transactions and VAT that can be assigned for FBM products manually.
Refunds and chargebacks – the cost spent on chargebacks and refunded products.
Guarantee claim – the cost spent on guarantee claims.
Promotion – the cost spent on promotions and discounts.
Cost of goods* – the cost spent to procure products for selling.
By default, it includes 3 categories: Net purchase price, Customs duty, and Inbound shipment.Shipping costs* – FBM shipping costs that can be assigned manually.
Other costs – miscellaneous costs reported by Amazon.
Other fees* – miscellaneous fees that can be assigned to products manually.
Estimated profit – the revenue minus total expenses.
Margin – the percentage of the net profit in the revenue.
ROI – the ratio of net profit over the total cost of goods.
* – product-related costs that can be added manually through Product cost or Import sections. Shipping costs can be manually entered for FBM products only.