About KPI widgets

Key performance indicator (KPI) widgets summarize the main performance metrics for multiple time periods: today, yesterday, last week and last month.



KPI widget structure

The only difference between 4 KPI widgets is the date range for which they show information, so the description below works for all widgets:


Product sales – the amount of income generated by ordered product sales.

Revenue – the total income that includes product sales, and other income.

Net profit – the revenue minus expenses.

Orders – the number of all orders.

Units – the number of ordered units.

Promotion – the number of orders with promotions applied.

Refunds – the number of refunded units.

Margin – the percentage of the net profit in the revenue.

ROI – the ratio of net profit over the total cost of goods.


Values in the KPI widget reflect parameters defined in the dashboard settings. They can represent statistics on account, marketplace, or product level.


Note
Remember to distinguish the KPI widget period from the period selected in the Date range filter in the Dashboard settings section. They are not the same.


Widget header

The widget header includes:

  • widget's period in the dd.mm.yy: today, yesterday, last week or last month;

  • information icon showing the last update’s date and time on hover;
  • three-dots menu with the profit breakdown.



Profit breakdown

After clicking the Profit breakdown button, a pop-up modal form shows a profit breakdown by metrics.


Negative numbers are shown in red.



Profit breakdown form’s field descriptions

Product sales – the amount of income generated by ordered product sales. Includes shipped orders.

Other income – the amount of income that includes the following categories: 

  • Refunds and chargebacks – refund and chargeback transactions that generate income.

  • Reimbursement – reimbursement transactions that generate income.

  • Taxes – tax transactions that generate income.

  • Additional income – miscellaneous transactions that generate income.

Revenue – the sum of product sales, and other income metrics.

Total expenses – the total amount of expenses. Includes the following categories:

  • Amazon fees – this category includes order- and non-order-related fees depending on the enabled dashboard filters.

  • Taxes – this category includes Amazon transactions and VAT that can be assigned for FBM products manually.

  • Refunds and chargebacks – the cost spent on chargebacks and refunded products.

  • Guarantee claim – the cost spent on guarantee claims.

  • Promotion – the cost spent on promotions and discounts.

  • Cost of goods* – the cost spent to procure products for selling. 
    By default, it includes 3 categories: Net purchase price, Customs duty, and Inbound shipment.

  • Shipping costs* – FBM shipping costs that can be assigned manually.

  • Other costs – miscellaneous costs reported by Amazon.

  • Other fees* – miscellaneous fees that can be assigned to products manually.

Estimated profit – the revenue minus total expenses.

Margin – the percentage of the net profit in the revenue.

ROI – the ratio of net profit over the total cost of goods.

* – product-related costs that can be added manually through Product cost or Import sections. Shipping costs can be manually entered for FBM products only.