The "Min price" and “Max price” settings in SELLERLOGIC Repricer define the allowable price range for each product offer (individually for B2C and B2B) during automatic price optimization. By configuring these limits, you ensure that your pricing remains within boundaries that support your profitability goals and market strategy.

Note: The “Min price” and “Max price” fields are mandatory when the “Optimization active” toggle is enabled for the product. Each optimization strategy requires both values to function properly.

Min price

The "Min price" setting defines the lowest allowable selling price for a product offer to which the price can be changed during price optimization. The value for "Min price" excludes the "Shipping price", which is displayed separately if applicable.

Min price configuration

There are two approaches to defining the “Min price”, selectable in the product settings form. For more information, see Repricer | Product settings form.

1. Value approach

In this approach, a fixed minimum price is manually set for the product offer.

How to configure a fixed “Min price”

1. Go to the “My products” page and open the product settings form.
2. Select the appropriate tab — B2C or B2B — depending on your offer type.
3. In the “Min price” dropdown, choose “Value”.
4. Enter the desired amount in the “Min price” input field. 

Note: The entered value must be ≥ €0.01 and lower than the “Max price” value.

Optionally, you can input the price in a currency other than the product's marketplace currency by clicking the “Currency converter” button. However, the final value will be stored in the marketplace currency where the offer is listed. To learn more about “Currency converter”, see General | Profile Settings | Currency converter.

Tip: If the “Value” approach is already applied for the product, you can adjust the “Min price” directly in the “My products” table.

Example

Your product is listed on Amazon.de as a B2C offer, and you want to ensure it is never sold for less than €185. To achieve this, navigate to the B2C tab of the product settings form, select “Value” and enter €185 in the “Min price” field. The Repricer will then guarantee the price does not drop below €185.

2. Automatic approach

In this approach, a minimum price is calculated automatically based on the specified net profit margin from the purchase price. Use the automatic approach to protect your margins even if fees, VAT, or shipping costs change, without needing to manually recalculate your minimum prices.

Calculation logic

Min price = ( - (1 + VAT rate) * (Profit margin + Shipment fee + Other fees + Net purchase price) ) / ( (1 + VAT rate) * Amazon referral fee rate - 1 ) - Shipping price

Note: VAT and Amazon referral fee rates are expressed as decimals (e.g., 19% → 0.19).

Required inputs

To enable automatic “Min price” calculation, ensure that the following product settings are provided: 

• Net purchase price
• Amazon referral fees (%)
• FBA fees (for FBA products)
• Shipment fee (for FBM products, optional)
• VAT (%) (optional)
• Other fees (optional)

How to configure automatic “Min price” calculation

1. Go to the “My products” page and open the product settings form.
2. Select the appropriate tab — B2C or B2B — depending on your offer type.
3. In the “Calculation” dropdown, choose the type of calculation:
   • Net profit on purchase price: Sets a fixed monetary margin on top of your purchase price.
   • Net profit in % on purchase price: Sets a target margin as a percentage of your purchase price.
4. Enter the target margin in the “Min price” input field:
   • For net profit on purchase price, enter a positive or negative amount (e.g. +€2.50 or -€1.00).
   • For net profit in % on purchase price, enter a positive or negative percentage (e.g. +15% or -5%). Tip: The expected margin is automatically calculated based on your input and shown next to the “Min price” input field, highlighted green for profit or red for potential loss.

Max price

The "Max price" setting defines the highest allowable selling price for a product offer to which the price can be changed during price optimization. The value for "Max price" excludes the "Shipping price", which is displayed separately if applicable.

In case there are no competitors to an offer, the maximum price will automatically be applied.

Max price configuration

There are two approaches to defining the “Max price”, selectable in the product settings form. For more information, see Repricer | Product settings form.

1. Value approach

In this approach, a fixed maximum price is manually set for the product offer.

How to configure a fixed “Max price”

1. Go to the “My products” page and open the product settings form.
2. Select the appropriate tab — B2C or B2B — depending on your offer type.
3. From the “Max price” dropdown, choose “Value”.
4. Enter the desired amount in the “Max price” input field. 

Note: The entered value must be ≥ “Min price” value.

Optionally, you can input the price in a currency other than the product's marketplace currency by clicking the “Currency converter” button. However, the final value will be stored in the marketplace currency where the offer is listed. To learn more about “Currency converter”, see General | Profile Settings | Currency converter.

Tip: If the “Value” approach is already applied for the product, you can adjust the “Max price” directly in the “My products” table.

Example

Your product is listed on Amazon.de as a B2C offer, and you want to ensure it is never sold for more than €399. To achieve this, navigate to the B2C tab of the product settings form, select “Value”, and enter €399 in the “Max price” field. The Repricer will then guarantee the price does not exceed €399.

2. Automatic approach

In this approach, a maximum price is calculated automatically based on the specified net profit margin from the purchase price. Use the automatic approach to protect your margins even if fees, VAT, or shipping costs change, without needing to manually recalculate your maximum prices.

Calculation logic

Max price = ( - (1 + VAT rate) * (Profit margin + Shipment fee + Other fees + Net purchase price) ) / ( (1 + VAT rate) * Amazon referral fee rate - 1 ) - Shipping price

Note: VAT and Amazon referral fee rates are expressed as decimals (e.g., 19% → 0.19).

Required inputs

To enable the automatic “Max price” calculation, ensure that the following product settings are provided: 

• Net purchase price
• Amazon referral fees (%)
• FBA fees (for FBA products)
• Shipment fee (for FBM products, optional)
• VAT (%) (optional)
• Other fees (optional)

How to configure automatic “Max price” calculation

1. Go to the “My products” page and open the product settings form.
2. Select the appropriate tab — B2C or B2B — depending on your offer type.
3. In the “Calculation” field, choose the type of calculation:
   • Net profit on purchase price: Sets a fixed monetary margin on top of your purchase price.
   • Net profit in % on purchase price: Sets a target margin as a percentage of your purchase price.
4. Enter the target margin in the “Min price” input field:
   • For net profit on purchase price, enter a positive or negative amount (e.g. +€2.50 or -€1.00).
   • For net profit in % on purchase price, enter a percentage (e.g. +15% or -5%). Tip: The expected margin is automatically calculated based on your input and shown next to the “Max price” input field, highlighted green for profit or red for potential loss.

Examples

1. Flat profit margin

Your product is listed as a B2C offer, and you want the maximum allowable price to guarantee a profit margin of €40 per sale. The relevant offer settings are:

• Shipping price: €5.90
• Net purchase price: €5.00
• Amazon referral fees: 15%
• Shipment fee: €2.00
• VAT: 19%
• Other fees: €2.00

To configure this, you open the product settings form and navigate to the B2C tab. Select “Automatic” as the “Max price” calculation method, choose “Net profit on purchase price”, and input 40.00 as the desired profit margin. Click “Save” in the bottom right corner of the product settings form to apply the settings.

Result: The system will then automatically calculate the maximum price for your product offer, which in this example is €65.08 (excluding shipping price €5.90). This price ensures a net profit margin of €40 after accounting for all applicable fees and taxes.

2. Percentage profit margin

Your product is listed as a B2B offer, and you want the maximum allowable price to guarantee a profit margin of 80% per sale. The relevant offer settings are:

• Shipping price: €5.90
• Net purchase price: €3.00
• Amazon referral fees: 12%
• Shipment fee: €2.00
• VAT: 19%
• Other fees: €6.00

To configure this, you open the product settings form and navigate to the B2B tab. Select “Automatic” as the “Max price” calculation method, choose “Net profit in % on purchase price”, and input 80.00 as the desired profit margin percentage. The corresponding flat profit margin will be instantly calculated and displayed next to the input field, which in this case is €2.40. Click “Save” in the bottom right corner of the product settings form to apply the settings.

Result: The system will then automatically calculate the maximum price for your product offer, which in this example is €12.70. This price ensures a net profit margin of 80% after accounting for all applicable fees and taxes.

Amazon's Low-Price FBA Fee Program

Products enrolled in Amazon's Low-Price FBA Fee Program have specific pricing thresholds to ensure eligibility for lower fees. Setting a "Max price" value that exceeds the Low-Price FBA threshold (applicable to both B2C and B2B offers) may result in the product being excluded from the program. 

If the "Max price" exceeds the threshold, a “Low-price FBA notification” will appear, requiring confirmation to proceed with the price update. 

Low-Price FBA rates

Below is a list of eligible product price thresholds for Amazon's Low-Price FBA Fee Program for each marketplace. Products priced at or less than the eligible prices (including VAT), listed below, automatically receive Low-Price FBA rates: