The "Min price" and "Max price" product settings play a crucial role in determining the allowable price range for a product offer during repricing. Each optimization strategy requires the assignment of both values to ensure proper pricing adjustments based on specific profit margins, shipping costs, and marketplace fees.
Prices are determined separately for B2B and B2C offers of the product using the same methodology.
Note: The “Min price” and “Max price” fields are mandatory when the “Optimization active” toggle is enabled. Each optimization strategy requires both values to function properly.
Min price
The "Min price" setting defines the lowest allowable selling price for a product offer to which the price can be changed during repricing. The value for "Min price" excludes the "Shipping price", which is displayed separately if applicable.
Min price configuration
There are two approaches to defining the “Min price”, which can be changed within the product settings form. For more information, see Repricer | Product settings form.
Value approach
The price is manually assigned in the “Min price” input field within the product settings form or the “My products” table. Note: The entered value must be greater than or equal to 0.01 and less than the "Max price” value.
Alternatively, the price can be entered in a currency other than your home marketplace by clicking the “Currency converter” button. However, the final value will be displayed in the currency of your home marketplace. To learn more about “Currency converter”, see General | User settings | Currency.
Automatic approach
The price is calculated automatically based on the net profit from the purchase price using the following formula:
Price + Shipping price – (Amazon referral fees + (Price + Shipping price) / 1.19 + VAT + FBA fees | Shipment fee + Other fees + Net purchase price) = Profit margin
To enable the automatic “Min price” calculation, ensure that the following values are provided:
- Net purchase price
- Amazon referral fees (%)
- FBA fees (only applicable to FBA products)
Enter a positive or negative value representing the net profit from the purchase price in the “Min price” input field. The value is defined by the selection in the “Calculation” field:
- Net profit on purchase price – flat profit value.
- Net profit in % on purchase price – percentage of profit.
Tip: You can preview the flat margin value for the product offer calculated based on the current minimum price derived from the percentage specified in the "Min price" input field when the "Net profit in % on purchase price" option is selected. To view the margin, hover over the info icon next to the "Min price" input field, and a tooltip displaying the flat margin value will appear.
Warning: For B2B offers, ensure that the "Min price" is not set higher than the corresponding B2C value. If the B2B "Min price" exceeds the B2C value, only the B2C value will be used during calculations.
Max price
The "Max price" setting defines the highest allowable selling price for a product offer to which the price can be changed during repricing. The value for "Max price" excludes the "Shipping price", which is displayed separately if applicable.
In case there are no competitors to an offer, the maximum price will automatically be applied.
Max price configuration
There are two approaches to defining the “Max price”, which can be changed within the product settings form. For more information, see Repricer | Product settings form.
Value approach
The price is manually assigned in the “Max price” input field within the product settings form or the “My products” table. Note: The entered value must be greater than or equal to the "Min price” value.
Alternatively, the price can be entered in a currency other than your home marketplace by clicking the “Currency converter” button. However, the final value will be displayed in the currency of your home marketplace. To learn more about “Currency converter”, see General | User settings | Currency.
Automatic approach
The price is calculated automatically based on the net profit from the purchase price using the same backward calculation formula as used for the “Min price”.
To enable the automatic “Max price” calculation, ensure that the following values are provided:
- Net purchase price
- Amazon referral fees (%)
- FBA fees (only applicable to FBA products).
Enter a positive or negative value representing the net profit from the purchase price in the “Max price” input field. The value is defined by the selection in the “Calculation” field:
- Net profit on purchase price – flat profit value.
- Net profit in % on purchase price – percentage of profit.
Tip: You can preview the flat margin value for the product offer calculated based on the current maximum price derived from the percentage specified in the "Max price" input field when the "Net profit in % on purchase price" option is selected. To view the margin, hover over the info icon next to the "Max price" input field, and a tooltip displaying the flat margin value will appear.
Warning: For B2B offers, ensure that the "Max price" is not set higher than the corresponding B2C value. If the B2B "Max price" exceeds the B2C value, only the B2C value will be used during calculations.
Amazon's Low-Price FBA Fee Program
Products enrolled in Amazon's Low-Price FBA Fee Program have specific pricing thresholds to ensure eligibility for lower fees. Setting a "Max price" value that exceeds the Low-Price FBA threshold (applicable to both B2C and B2B offers) may result in the product being excluded from the program.
If the "Max price" exceeds the threshold, a “Low-price FBA notification” will appear, requiring confirmation to proceed with the price update.
Below is a list of eligible product price thresholds for Amazon's Low-Price FBA Fee Program per each marketplace:
Low-Price FBA rates
Products priced at or less than (including VAT) the eligible prices, listed below, automatically receive Low-Price FBA rates:
- £10 in the UK
- €11 in Germany
- €12 in France, Italy, Spain and the Netherlands
- SEK 140 in Sweden
- PLN 55 in Poland