Where to find Amazon Seller ID?

When setting up the price optimization in Repricer, certain strategies (Same Price, Manual, and Cross product) require the Amazon Seller ID of specific competitors to be provided. Here are the steps to help you find this information:

Step 1. Open the product page of your competitor directly on Amazon.

Step 2. Locate the seller's name and click on it.

Step 3. Upon clicking the seller's name, your browser will redirect you to a URL. Pay attention to the end of the URL and identify the phrase "seller=”.

Step 4. Following the "seller=", you will find the Amazon Seller ID, typically 13-15 characters long. Copy this ID for utilization in your strategy configurations.

All seller IDs from Amazon are listed below.

(UK) A3P5ROKL5A1OLE 

(DE) A3JWKAKR8XB7XF 

(FR) A1X6FK5RDHNB96 

(IT) A11IL2PNWYJU7H 

(ES) A1AT7YVPFBWXBL 

(BE) A3Q3FYJVX702M2 

(NL) A17D2BRD4YMT0X 

(PL) A2R2221NX79QZP 

(SE) ANU9KP01APNAG 

(CA) A3DWYIK6Y9EEQB 

(US) ATVPDKIKX0DER 

(JP) AN1VRQENFRJN5


For more information about Repricer optimization strategies, see Repricer | Optimization strategies.

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