This document provides an overview of the metrics available across the Business Analytics service, focusing on their definitions, sources, and calculation methods. Business Analytics integrates various data points from Amazon APIs, Repricer APIs, and user inputs to deliver comprehensive insights into revenue, expenses, and performance metrics.
| Metric | Description | Source | Calculation |
|---|---|---|---|
| Revenue | The total income that includes product sales and other all income-related metrics | Calculated by Business Analytics | Revenue = Product sales + Shipping charges + Gift wrap charges + Reimbursements |
| Product sales | Shipped orders | The amount of income generated by completed product orders | Provided by Amazon API | |
| Shipping charges | The fees collected from buyers for the delivery of the purchased products | Provided by Amazon API | |
| Gift wrap charges | Additional fees for wrapping products as gifts | Provided by Amazon API | |
| Refunds and chargebacks | Refund and chargeback transactions that generate income | Provided by Amazon API | |
| Reimbursements | Reimbursement transactions that generate income | Provided by Amazon API | |
| Taxes | Tax transactions that generate income | Provided by Amazon API | |
| Additional income | Miscellaneous transactions that generate income | Provided by Amazon API | |
| Expenses | The total cost that includes all expense-related metrics | Calculated by Business Analytics | A sum of all metrics listed under "Expenses” |
| Amazon fees | All Amazon order and non-order-related fees including shipping fees for FBA products | Provided by Amazon API | |
| Taxes | All tax transactions |
"Taxes” provided by Amazon API "VAT” added manually |
|
| Refunds and chargebacks | Costs related to chargebacks and refunded products | Provided by Amazon API | |
| Guarantee claim | Costs incurred due to guarantee claims | Provided by Amazon API | |
| Promotion | Costs associated with promotions and discounts | Provided by Amazon API | |
| Ads (PPC) | The costs associated with PPC (Pay-Per-Click) advertising campaigns on Amazon | Provided by Amazon API | |
| Cost of goods | Costs associated with procuring products, including the net purchase price and other related costs |
"Cost of goods” added manually "Net purchase price" provided by Repricer API |
|
| FBM shipping costs | Costs spent on the shipping of FBM products | Added manually | |
| Indirect costs | Broader operational and administrative expenses that can be associated with any level of transactions | Added manually | |
| Other costs | Miscellaneous costs reported by Amazon | Provided by Amazon API | |
| Other fees | Miscellaneous fees assigned to the product | Provided by Repricer API or added manually | |
| Estimated margin | The estimated margin, calculated as revenue minus total expenses | Calculated by Business Analytics | Estimated margin = Revenue - Expenses |
| Estimated margin % |
The percentage of estimated margin in the revenue. Ranged from -100% to 100% Note: If the revenue = 0, it is impossible to calculate the margin. In this case, the “Margin“ will be displayed as “N/A“. |
Calculated by Business Analytics | Margin = Estimated margin / Revenue x 100 |
| ROI | The ratio of estimated margin to total expenses. If the expense = 0, it is impossible to calculate the ROI. In this case, the “ROI“ will be displayed as “N/A“. | Calculated by Business Analytics | ROI = Estimated margin / Expense x 100 |
| Markup | The percentage increase of the estimated margin over the net purchase price | Calculated by Business Analytics | Markup = (Estimated margin / Net purchase price) x 100 |
| Order items | The total number of items across all orders | Provided by Amazon API | |
| Cancelled order items | The number of orders canceled before fulfillment | Provided by Amazon API | |
| Units | The number of ordered units | Provided by Amazon API | |
| Promotion | The number of orders with promotions applied | Provided by Amazon API | |
| Refunds | The number of refunded units | Provided by Amazon API | |
| Total ACoS | The ratio of total advertising costs to total sales | Calculated by Business Analytics | Total ACoS = (PPC costs ÷ Revenue) x 100 |
| ACoS | The ratio of total advertising costs to sales generated by advertising. | Calculated by Business Analytics | ACoS = (PPC costs ÷ Paid sales) x 100 |
| Total income | The sum of all transactions with positive values. | Calculated by Business Analytics | |
| Total expenses | The sum of all transactions with negative values. | Calculated by Business Analytics |