Dashboard tab

The “Dashboard” page is the initial page displayed when accessing Repricer. It is organized into two tabs: “Dashboard”, which provides a visual overview of product and order data aggregated across the selected accounts and marketplaces, and “Operational”, which provides an overview of current operational issues that may affect Repricer performance.

The “Dashboard” page can be accessed via the following navigation paths:

  • SELLERLOGIC Homepage > Repricer
  • SELLERLOGIC Homepage > Repricer | Dashboard
  • Repricer navigation bar > Dashboard

Note: All data displayed on the "Dashboard" page is based on the time zone settings, configured on the "Profile" page.

Prerequisites: To access the Repricer Dashboard, ensure the following:

  • An active Repricer subscription.
  • The following user permission is granted: Repricer > Dashboard > View

For more information, see General | User Management | Manage user permissions.

1. Filter row

A filter row above the “Dashboard” and “Operational” tabs allows you to scope the displayed data by Amazon seller account (or a group of accounts) and marketplace. On the “Dashboard” tab, you can additionally filter the data by offer type (B2C or B2B). Changing any filter triggers a full recalculation of all data on the active tab.

1.1 Shared filter controls

Group/Account

The "Group/Account" dropdown lists "All Amazon accounts" (default) followed by each individual Amazon seller account enabled in the current Repricer subscription. Selecting an account scopes all "Dashboard” data, widgets, and outbound links to that account only. Note: If a selected group contains an account that is not enabled in the current Repricer subscription, a warning banner is displayed above the dashboard data to indicate that the group's figures do not include that account.

Clicking the "+ Add new group" button at the top of the dropdown opens the "Groups" tab of the “Amazon seller account management” page where multiple accounts and/or marketplaces can be combined into a custom group. Once created, they appear in the "Group/Account" filter across other SELLERLOGIC services (not specific to Repricer). For more information, see General | Amazon seller account management | “Groups” tab.

Each existing group in the dropdown also has the "Edit” button (pencil icon) next to its name, which opens that group directly on the "Groups" tab for renaming or reconfiguring its member accounts.

Marketplace

The "Marketplace" dropdown lists the Amazon marketplaces associated with the account or group of accounts currently selected in the "Group/Account” filter. It is a single-select filter. If the "Group/Account" selection changes, a previously selected marketplace remains applied if it is still valid for the new selection; otherwise, it is cleared automatically.

The "Marketplace" list is not limited to marketplaces enabled for Repricer — selecting a marketplace that is not included in the current Repricer subscription results in an empty, "No data" state on the "Dashboard" tab.

1.2 Dashboard B2C/B2B switcher

To support both B2C and B2B sales environments, the “Dashboard” tab provides two offer type filters — “B2C” and “B2B” — displayed as the last control in the filter row. The “B2C” filter is applied by default.

Selecting a different offer type triggers a full recalculation of all “Dashboard” components, including KPIs, charts, and product counters, so that they display only data and statistics relevant to the selected offer type.

2. Dashboard components

Every component described in this section reflects the filters currently applied in the filter row. Changing any filter triggers a full recalculation of every component below. Where no "Group/Account” or "Marketplace” filter is applied, a component aggregates data across all Amazon accounts and marketplaces enabled in the current Repricer subscription.

2.1. KPI summary

Located at the top of the “Dashboard” tab, this section displays key performance indicators (KPIs) related to sales and product metrics for the offer type, scoped by the selection applied in the filter row.

Sales metrics

Sales-related metrics show values aggregated across the accounts and marketplaces scoped by the filter row, with percentage changes over the past 14 days. Positive trends are shown in blue, and negative trends in red.

Each metric value is clickable and redirects to the Business Analytics “Dashboard” page with the "Current Month” date filter applied, covering the period from the first day of the current month through today. 

Note: If you do not have an active Business Analytics subscription, the Business Analytics “Dashboard” page opens in Freemium mode. For more information, see Business Analytics | Profit dashboard Freemium mode.

Orders Total number of orders, along with its dynamics over the last 14 days (percentage change)
Ø Selling price Average selling price, along with its dynamics over the last 14 days (percentage change)
Revenue The total revenue generated, along with its dynamics over the last 14 days (percentage change)
Margin Total profit earned, along with its dynamics over the last 14 days (percentage change)

Info: All financial metrics are presented in EUR.

Product metrics

Product-related metrics display segmented product counters scoped by the filter row, each counter representing a specific subset of product offers. Clicking a counter value opens the “My products” page with the corresponding column header filters automatically applied to display only the entries contributing to the selected metric.

Metric Counter
Products

All: Total number of product offers

FBA: Number of product offers that utilize the FBA (Fulfillment by Amazon) method

FBM: Number of product offers that utilize the FBM (Fulfillment by Merchant) method

Inactive

All: Total number of inactive product offers. These are offers where the price optimization strategy is not assigned (“Optimization active” disabled)

FBA: Number of inactive product offers (with “Optimization active” disabled) that utilize the FBA (Fulfillment by Amazon) method

FBM: Number of inactive product offers (with “Optimization active” disabled) that utilize the FBM (Fulfillment by Merchant) method

Buy Box

Yes: Number of active product offers (with “Optimization active” enabled) currently winning the Buy Box alone

Split: Number of active product offers (with “Optimization active” enabled) currently sharing the Buy Box

No: Number of active product offers (with “Optimization active” enabled) outside the Buy Box

NA: Number of active product offers (with “Optimization active” enabled) with Buy Box details unavailable

Active

All: Total number of active product offers. These are offers where the price optimization strategy is assigned (“Optimization active” enabled)

FBA: Number of active product offers (with “Optimization active” enabled) that utilize the FBA (Fulfillment by Amazon) method

FBM: Number of active product offers (with “Optimization active” enabled) that utilize the FBM (Fulfillment by Merchant) method

Without: Min / Max

Min: Number of product offers without “Min price” assigned

Max: Number of product offers without “Max price” assigned

At: Min / Max

Min: Number of active product offers (with “Optimization active” enabled) with “Min price” assigned

Max: Number of active product offers (with “Optimization active” enabled) with “Max price” assigned

Buy Box eligibility

Yes: Number of active product offers (with “Optimization active” enabled) eligible for winning the Buy Box

No: Number of active product offers (with “Optimization active” enabled) not eligible for winning the Buy Box

Price above threshold Number of product offers with prices exceeding the Buy Box threshold price

2.2. Order history (14 days)

The “Order history” line chart provides a visual representation of the recent order activity over the past 14 days across the marketplaces scoped by the filter row.

  • X-axis: Dates
  • Y-axis: Number of orders

Hovering over data points on the chart displays a tooltip with a breakdown of order volume by marketplace.

2.3. Orders heat map

The “Orders heat map” grid provides a visual representation of the intensity and distribution of orders across different days of the week and hours of the day, helping to identify busy or order-heavy hours across the marketplaces scoped by the filter row.

  • Y-axis: The days of the week.
  • X-axis: The hours of the day in 2-hour intervals (00:00 → 22:00).

Color intensity indicates order volume, with green indicating fewer orders and red indicating more orders. Hovering over a line intersection (where a horizontal line intersects a vertical line) reveals the tooltip with the exact number of orders at that specific day and time.

2.4. Orders on marketplaces

The “Orders on marketplaces” radial chart shows the distribution of orders for the past 14 days across the marketplaces scoped by the filter row, excluding cancelled orders. 

Hovering over a particular segment of the chart reveals the number of orders per marketplace. 

2.5. Buy Box statistics

The “Buy Box statistics” radial chart breaks down product offers by Buy Box status:

  • Yes: Offers currently winning the Buy Box
  • Split: Offers sharing the Buy Box
  • No: Offers outside the Buy Box
  • N/A: Buy Box details unavailable

Hovering over a particular segment of the chart reveals the corresponding offer count.

2.6. Price changes (last 24h)

The “Price changes” radial chart visualizes price optimization activity by Repricer over the past 24 hours, across the marketplaces scoped by the filter row.

Hovering over a particular segment of the chart reveals the number of price optimizations per marketplace.

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