The "Insights” tab is part of the "Dashboard” page in SELLERLOGIC Business Analytics. It serves as a diagnostic hub that presents a centralized overview of current data completeness issues affecting calculation accuracy across all your Amazon seller accounts enabled for Business Analytics. The tab allows you to identify missing cost data and operational gaps, and navigate directly to the affected records for resolution.
The data displayed in the “Insights” tab represents the current state of all enabled Amazon seller accounts. It is refreshed on each page load and reflects the applied Dashboard settings and filters, with the exception of the ”Currency" setting, which is disabled and does not affect the displayed data.
To access the "Insights” tab, navigate to Business Analytics > Dashboard > Insights
1. Page layout
The "Insights” tab is divided into two main sections:
- A summary widget row at the top, containing three charts displayed side by side
- A "Calculation accuracy" table below the charts, listing all detected issues with their priority and recommended action
2. Summary widgets
The top section of the "Insights” tab displays three widgets in a horizontal row, providing a visual overview of the current state of calculation accuracy and issue distribution.

2.1 Calculation accuracy
The "Calculation accuracy" widget displays a donut chart that shows the overall health score as a percentage. The health score represents the proportion of data that is sufficiently complete for accurate calculations. The score decreases as more High, Medium, and Low priority issues are detected across the enabled accounts. Resolving prioritized issues raises the health score. Issues with "Info" priority do not affect the health score.
2.2 Issues distribution

The "Issues distribution" widget displays a horizontal stacked bar chart that breaks down the total number of detected issues by priority level. The chart contains three rows:
- High — displayed as a red/salmon bar with the issue count shown to the right
- Medium — displayed as a yellow/cream bar with the issue count shown to the right
- Low — displayed as a blue/steel bar with the issue count shown to the right
2.3 Non-prioritized issues

The "Non-prioritized issues" widget displays a donut chart representing informational (Info priority) issues. These issues are tracked in the "Calculation accuracy" table, but do not influence the health score. The widget lists each active informational issue type with its case count to the right.
The donut chart segments correspond to each informational issue type. A legend below the chart identifies each segment by label and count. Only informational issue types with at least one case are displayed in the widget. For more information, see Dashboard | Insights | Info priority issues.
3. “Calculation accuracy" table
The "Calculation accuracy" table is displayed below the summary widgets. It provides a detailed, prioritized list of all detected data completeness issues that require your intervention. Issues are ordered from highest to lowest priority: High, Medium, Low, and Info. Info: Issues with 0 cases are hidden from the table entirely and are not shown until at least one case is detected.
3.1 Table structure
The table consists of four columns:
| Column | Description |
|---|---|
| Issue type | The name of the detected data completeness issue. |
| Cases | The number of affected records. The definition of one case varies by issue type (for example, 1 case may equal 1 product with a missing field, or 1 changed fee per order). |
| Priority | The severity of the issue, displayed as a color-coded badge: High (red), Medium (yellow), Low (gray), or Info (gray). High, Medium, and Low priority issues affect the health score. Info issues do not. |
| Action | A link or button that navigates the user to the relevant page or opens a drawer with additional information to help resolve the issue. |
3.2 Issue detail drawer
Three of the issue types — "Referral fee changes", "FBA fulfillment fee changes", and "Adjustments to fees" — provide a "See details" button that opens an issue detail side drawer that lists the individual records behind the issue.
The drawers are read-only. They are there to help you understand and investigate fee discrepancies; you cannot edit any data from inside a drawer. From each record, you can jump straight to the underlying transactions, so you always know exactly where a number came from.
How to open a drawer
- Go to Business Analytics > Dashboard.
- Open the "Insights" tab (the second tab in the bar at the top, marked with the sync-settings icon).
- Scroll down to the "Calculation accuracy" table.
- Find the row for the issue you want to review — "Referral fee changes", "FBA fulfillment fee changes", or "Adjustments to fees".
- Click "See details" in the "Action" column. The drawer slides in from the right.
Drawer overview
All three drawers look and behave the same way; only the columns of data differ:
- Title: The drawer header shows the name of the issue you opened, so you always know which list you are viewing.
- Close (X): Select the "X" in the top-right corner to close the drawer and return to the "Calculation accuracy" table.
- Scrolling: If the columns do not all fit, scroll the table sideways using the horizontal scrollbar at the bottom.
- Pages: A pager is fixed to the bottom of the drawer. Use the page numbers, the last-page number, and the previous/next arrows to move through the records. Each issue type has its own number of pages, depending on how many records it contains.
- Sorting: The column headers are labels only — the list is shown in a fixed order and cannot be re-sorted by clicking a header.
- Action: Every table row ends with a "See details" link in the "Action" column. Selecting it opens the "Transactions" page in a new browser tab, already filtered to the transactions behind that exact record and scoped to the relevant dates. This lets you move from the summary straight to the individual transactions that produced the figure, without setting up filters yourself.
Exporting the data
Each drawer has an "Export" button just beneath its title. Use it to download the full list as a CSV file:
- Open the drawer for the issue you want to export.
- Select "Export".
- A message confirms the export has started, and the file is prepared in the background. It will become available to download once it is ready.
Note: The export always covers the entire result set for that issue type — not just the rows on the page you are currently viewing.
3.2.1 Referral fee changes
Use this drawer when you want to see which products have had their Amazon referral fee change. Each row is one product and shows the fee before and after the change, so you can quickly spot where Amazon has increased or decreased what it charges.
One case = one referral fee change per order.
| Column | Description |
|---|---|
| Image | The product thumbnail |
| Title | The product name |
| SKU | Your seller SKU for the product |
| ASIN | The Amazon ASIN — select it to open the product's listing on Amazon in a new tab. |
| Original value | The referral fee originally recorded |
| Original date | When the original value applied |
| Current value | The referral fee currently in effect |
| Change date | When the change was detected |
| Action | "See details" — opens the "Transactions" page filtered to this product's referral-fee transactions. |
3.2.2 FBA fulfillment fee changes
This drawer works exactly like "Referral fee changes", but it tracks changes to the Amazon FBA (Fulfillment by Amazon) fulfillment fee instead. Each row is one product, with the same before-and-after layout and the same columns ("Image", "Title", "SKU", "ASIN", "Original value", "Original date", "Current value", "Change date", and "Action"). Here, "Original value" and "Current value" are FBA fulfillment fees.
One case = one FBA fulfillment fee change per order.
Action: The row-level "See details" opens the "Transactions" page filtered to the product's FBA fulfillment-fee transactions, scoped to a date range around the change.
3.2.3 Adjustments to fees
This drawer is a little different from the other two. Instead of products, it lists individual fee adjustment events — for example, reimbursements or warehouse-related adjustments — so there is no before-and-after comparison and no product columns.
One case = one fee adjustment.
| Column | Description |
|---|---|
| Title | The type of adjustment, for example "Reversal reimbursement" or "Warehouse lost goods" |
| Value | The amount of the adjustment, in its original currency |
| Transaction date | When the adjustment took place |
| Action | "See details" — opens the "Transactions" page filtered to adjustment-type transactions for the relevant period. |
4. Issue types
4.1 High-priority issues
High-priority issues represent critical gaps in cost data that directly impact the accuracy of margin calculations. They are displayed with a red "High" badge and listed first in the table.
| Issue type | Cases | Action |
|---|---|---|
| Cost of goods is not found | 1 case = 1 N/A value in the "Cost of goods" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "Cost of goods" column |
| VAT is not found | 1 case = 1 N/A value in the "VAT" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "VAT" column |
| FBM shipping costs are not found | 1 case = 1 N/A value in the "FBM shipping costs" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "FBM shipping costs" column |
4.2 Medium-priority issues
Medium-priority issues represent operational gaps that affect data integration or cost synchronization. They are displayed with a yellow "Medium" badge.
| Issue type | Cases | Action |
|---|---|---|
| Amazon Ads account is not connected | "1" is displayed if no Amazon Ads account is connected to Business Analytics | "Connect" — opens the "Amazon Ads account management" page in a new browser tab and launches the "Create an Amazon Ads account" wizard |
| Manual costs import is not synchronized with Repricer | 1 case = 1 "No" value in the "Synchronize with Repricer" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by "No" in the "Synchronize with Repricer" column |
4.3 Low-priority issues
Low-priority issues represent less critical gaps that can be addressed without urgency. They are displayed with a gray "Low" badge.
| Issue type | Cases | Action |
|---|---|---|
| Indirect costs are not found | "1" is displayed if no indirect costs have been imported to Business Analytics | "Import" — opens the "Indirect costs" page in a new browser tab and triggers the "Add a cost" modal form |
4.4 Info priority issues
Informational issues are displayed at the bottom of the "Calculation accuracy" table with a gray "Info" badge. These issues do not affect the health score and are also reflected in the "Non-prioritized issues" widget at the top of the page.
| Issue type | Cases | Action |
|---|---|---|
| Referral fee changes | 1 case = 1 referral fee change per order | "See details" — opens an issue details drawer displaying the "Referral fee changes” table. For more information, see Insights | Issue detail drawer. |
| FBA fulfillment fee changes | 1 case = 1 FBA fulfillment fee change per order | "See details" — opens an issue details drawer displaying the "FBA fulfillment fee changes” table. For more information, see Insights | Issue detail drawer. |
| Adjustments to fees | 1 case = 1 fee adjustment | "See details" — opens an issue details drawer displaying the "Adjustments to fees” table. For more information, see Insights | Issue detail drawer. |
| Other fees are not found | 1 case = 1 N/A value in the "Other fees" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "Other fees" column |