The "Insights” tab is part of the "Dashboard” page in SELLERLOGIC Business Analytics. It serves as a diagnostic hub that presents a centralized overview of current data completeness issues affecting calculation accuracy across all your Amazon seller accounts enabled for Business Analytics. The tab allows you to identify missing cost data and operational gaps, and navigate directly to the affected records for resolution.
The data displayed in the “Insights” tab represents the current state of all enabled Amazon seller accounts. It is refreshed on each page load and reflects the applied Dashboard settings and filters, with the exception of the ”Currency" setting, which is disabled and does not affect the displayed data.
To access the "Insights” tab, navigate to Business Analytics > Dashboard > Insights
1. Page layout
The "Insights” tab is divided into two main sections:
- A summary widget row at the top, containing three charts displayed side by side
- A "Calculation accuracy" table below the charts, listing all detected issues with their priority and recommended action
2. Summary widgets
The top section of the "Insights” tab displays three widgets in a horizontal row, providing a visual overview of the current state of calculation accuracy and issue distribution.
2.1 Calculation accuracy
The "Calculation accuracy" widget displays a donut chart that shows the overall health score as a percentage. The health score represents the proportion of data that is sufficiently complete for accurate calculations. The score decreases as more High, Medium, and Low priority issues are detected across the enabled accounts. Resolving prioritized issues raises the health score. Issues with "Info" priority do not affect the health score.
2.2 Issues distribution
The "Issues distribution" widget displays a horizontal stacked bar chart that breaks down the total number of detected issues by priority level. The chart contains three rows:
- High — displayed as a red/salmon bar with the issue count shown to the right
- Medium — displayed as a yellow/cream bar with the issue count shown to the right
- Low — displayed as a blue/steel bar with the issue count shown to the right
2.3 Non-prioritized issues
The "Non-prioritized issues" widget displays a donut chart representing informational (Info priority) issues. These issues are tracked in the "Calculation accuracy" table, but do not influence the health score. The widget lists each active informational issue type with its case count to the right.
The donut chart segments correspond to each informational issue type. A legend below the chart identifies each segment by label and count. Only informational issue types with at least one case are displayed in the widget. For more information, see Dashboard | Insights | Info priority issues.
3. “Calculation accuracy" table
The "Calculation accuracy" table is displayed below the summary widgets. It provides a detailed, prioritized list of all detected data completeness issues that require your intervention. Issues are ordered from highest to lowest priority: High, Medium, Low, and Info. Info: Issues with 0 cases are hidden from the table entirely and are not shown until at least one case is detected.
3.1 Table structure
The table consists of four columns:
| Column | Description |
|---|---|
| Issue type | The name of the detected data completeness issue. |
| Cases | The number of affected records. The definition of one case varies by issue type (for example, 1 case may equal 1 product with a missing field, or 1 changed fee per order). |
| Priority | The severity of the issue, displayed as a color-coded badge: High (red), Medium (yellow), Low (gray), or Info (gray). High, Medium, and Low priority issues affect the health score. Info issues do not. |
| Action | A link or button that navigates the user to the relevant page or opens a drawer with additional information to help resolve the issue. |
4. Issue types
4.1 High-priority issues
High-priority issues represent critical gaps in cost data that directly impact the accuracy of margin calculations. They are displayed with a red "High" badge and listed first in the table.
| Issue type | Cases | Action |
|---|---|---|
| Cost of goods is not found | 1 case = 1 N/A value in the "Cost of goods" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "Cost of goods" column |
| VAT is not found | 1 case = 1 N/A value in the "VAT" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "VAT" column |
| FBM shipping costs are not found | 1 case = 1 N/A value in the "FBM shipping costs" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "FBM shipping costs" column |
4.2 Medium-priority issues
Medium-priority issues represent operational gaps that affect data integration or cost synchronization. They are displayed with a yellow "Medium" badge.
| Issue type | Cases | Action |
|---|---|---|
| Amazon Ads account is not connected | "1" is displayed if no Amazon Ads account is connected to Business Analytics | "Connect" — opens the "Amazon Ads account management" page in a new browser tab and launches the "Create an Amazon Ads account" wizard |
| Manual costs import is not synchronized with Repricer | 1 case = 1 "No" value in the "Synchronize with Repricer" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by "No" in the "Synchronize with Repricer" column |
4.3 Low-priority issues
Low-priority issues represent less critical gaps that can be addressed without urgency. They are displayed with a gray "Low" badge.
| Issue type | Cases | Action |
|---|---|---|
| Indirect costs are not found | "1" is displayed if no indirect costs have been imported to Business Analytics | "Import" — opens the "Indirect costs" page in a new browser tab and triggers the "Add a cost" modal form |
4.4 Info priority issues
Informational issues are displayed at the bottom of the "Calculation accuracy" table with a gray "Info" badge. These issues do not affect the health score and are also reflected in the "Non-prioritized issues" widget at the top of the page.
| Issue type | Cases | Action |
|---|---|---|
| Referral fee changes | 1 case = 1 referral fee change per order | "See details" — opens a side drawer displaying a table with the following columns: "Image", "Title", "SKU", "ASIN", "Original value", "Current value", and "Action". The "Action" column contains a "See details" button that links to the Transactions page filtered by the "Referral fee" subcategory |
| FBA fulfillment fee changes | 1 case = 1 FBA fulfillment fee change per order | "See details" — opens a side drawer displaying a table with the following columns: "Image", "Title", "SKU", "ASIN", "Original value", "Current value", and "Action". The "Action" column contains a "See details" button that links to the Transactions page filtered by the "FBA fulfillment fee" subcategory |
| Adjustments to fees | 1 case = 1 fee adjustment | "See details" — opens a side drawer displaying a table with the following columns: "Title", "Value", and "Action". The "Action" column contains a "See details" button that links to the Transactions page filtered by the "Adjustment" fee type |
| Other fees are not found | 1 case = 1 N/A value in the "Other fees" field for a specific product on a specific marketplace | "See details" — opens the "Product costs" page in a new browser tab, pre-filtered by N/A in the "Other fees" column |