The “Profit dashboard” serves as the initial page when accessing Business Analytics, providing a comprehensive visual overview of your business performance on Amazon across multiple levels. Business Analytics offers historical data for your Amazon seller accounts, spanning up to two years before the day the service was enabled.
The “Profit dashboard” page can be accessed in three ways:
- SELLERLOGIC Homepage > Business Analytics
- SELLERLOGIC Homepage > Business Analytics | Dashboard
- Business Analytics navigation bar > Dashboard > Profit dashboard
Info: The Business Analytics "Profit dashboard" is designed to provide insights into your business operations even without an active Business Analytics subscription. Hidden data or restricted functionalities on your “Profit dashboard” indicate that your Business Analytics subscription is currently inactive. To learn more about the available features and limitations in the Freemium mode, see Profit dashboard Freemium mode.
Activate your subscription today to unlock full access to essential features, including the "Orders", “Transactions”, and “Expenses” pages, and harness the full potential of Business Analytics. For more information, see Business Analytics | Setup.
Page components
The “Profit dashboard“ page has two tabs: “Profit“ and “Statistics". The “Profit“ tab is opened by default. The sidebar menu and page settings are shared across both tabs.
Info: The "Profit dashboard" page presents all data based on your time zone selected on the “User settings” page.
Profit tab
1. Sidebar menu
The sidebar menu on the left side of the “Profit dashboard” page features "Filters”, "Segments”, and "Groups” buttons that can be used to customize the data displayed by the "Sales history" chart and page widgets. You can save a specific set of filtering options selected on the "Filters” panel as a data segment, which can be accessed via “Segments” and reused for future data analysis.
For more information, see Business Analytics | Sidebar menu.
2. Page settings
The page settings panel allows filtering analytics data by group or account, certain date or a date period, filtering products by SKU, ASIN, or a product name, choosing the currency of displayed financial data, and switching the type of displayed data between “Order” view and “Transaction“ view.
For more information, see Business Analytics | Page settings
Note: The changes made on the sidebar menu or page settings affect only data on an active tab. Switching tabs or reloading the page reverts to displaying data in the default settings.
3. KPI widgets
Key performance indicator (KPI) widgets of the “Profit dashboard” page provide a summary of key performance metrics across four period blocks located at the top of the page, reflecting the settings defined within the "Filters” panel of the sidebar menu and/or page settings.
For more information, see Business Analytics | KPI widgets.
4. Product list widget
The “Product list“ widget shows the list of all your products that had transactions within the selected page filters. By default, the table is sorted by the number of units ordered for each product in a chosen date range.
For more information, see Business Analytics | Product list
Statistics tab
1. Sidebar menu
The sidebar menu on the left side of the “Profit dashboard” page features "Filters”, "Segments”, and "Groups” buttons that can be used to customize the data displayed by the "Sales history" chart and page widgets. You can save a specific set of filtering options selected on the "Filters” panel as a data segment, which can be accessed via “Segments” and reused for future data analysis.
For more information, see Business Analytics | Sidebar menu.
2. Page settings
The global filters panel allows filtering analytics data by group or account, certain date or a date period, filtering products by SKU, ASIN, or a product name, choosing the currency of displayed financial data, and switching the type of displayed data between “Order” view and “Transaction“ view.
For more information, see Business Analytics | Page settings
3. Sales history chart legend
The "Sales history” chart legend, positioned to the left side of the “Profit dashboard” page, provides a comprehensive list of metrics and their associated values, reflecting the settings defined within the "Filters” panel of the sidebar menu and/or page settings.
For more information, see Business Analytics | Sales history chart legend.
4. Sales history chart
The "Sales history” chart of the “Profit dashboard” page visualizes your sales data and illustrates metric changes over time, reflecting the settings defined within the "Filters” panel of the sidebar menu and/or page settings.
For more information, see Business Analytics | Sales history chart.
5. Ads (PPC) breakdown
The "Ads (PPC) breakdown" widget, located at the bottom of the “Profit dashboard” page, provides detailed insights into the costs associated with your PPC (Pay-Per-Click) advertising campaigns on Amazon. This widget breaks down PPC costs by categories as reported by Amazon, reflecting the settings defined within the "Filters” panel of the sidebar menu and/or page settings.
For more information, see Business Analytics | Ads (PPC) breakdown.
6. Product list widget
The “Product list“ widget shows the list of all your products that had transactions within the selected page filters. By default, the table is sorted by the number of units ordered for each product in a chosen date range. The widget is available on the “Profit” and “Statistics” tabs of the “Profit dashboard”.
For more information, see Business Analytics | Product list
7. Negative margin products
The "Negative margin products" widget highlights the most underperforming products by identifying those where the estimated margin is less than or equal to the associated expenses. For more information, see Dashboard | Negative margin products.
Profit dashboard Freemium mode
The Business Analytics "Profit dashboard” operates under a Freemium mode, providing limited access to features and data even without an active Business Analytics subscription. Below are the limitations and features available in the Freemium mode:
- Marketplace groups: Filtering and creation of marketplace groups are disabled. The "Groups" button in the sidebar menu is inactive. Hover over it to view a message and follow the provided link to set up Business Analytics and unlock all features.
- Metrics: Only the following metrics are tracked and displayed: "Revenue", "Product sales", “Estimated margin”, "Order items", and “Units”. All other metric values are blurred across the page (within the KPI widgets, “Sales history” chart, and legend).
- Profit breakdown: The profit breakdown modal form is unavailable, and its icon is disabled. Hover over it to view a message and follow the provided link to set up Business Analytics and unlock all features.
- Sales history chart: Chart management options, including "Manage view", "Export data", and "Download chart", are disabled. Hover over it to view a message and follow the provided link to set up Business Analytics and unlock all features.
- Ads (PPC) breakdown widget: The widget is hidden. Follow the message link to activate Business Analytics and unlock the widget.
- Negative margin products widget: The widget is hidden if you have an active Lost & Found subscription only. Follow the message link to activate Business Analytics and unlock the widget.