The “Dashboard” serves as the initial page when accessing Business Analytics, providing a comprehensive visual overview of your business performance on Amazon across multiple levels. Business Analytics offers historical data for your Amazon seller accounts, spanning up to two years before the day the service was enabled.
The “Dashboard” page can be accessed in three ways:
- SELLERLOGIC Homepage > Business Analytics
- SELLERLOGIC Homepage > Business Analytics | Dashboard
- Business Analytics navigation bar > Dashboard
Page components
Info: The "Dashboard" page presents all data based on your time zone selected on the “User settings” page.
1. Sidebar menu
The sidebar menu positioned on the left side of the “Dashboard” page, includes "Filters”, "Segments”, and "Groups” buttons that are used to configure the data displayed by the "Sales history" chart and page widgets. You can save a specific set of filtering options selected on the "Filters” panel as a segment, that will be accessible via the "Segments" button and can be reused for future data analysis.
For more information, see Business Analytics | Sidebar menu.
2. KPI widgets
Key performance indicator (KPI) widgets of the “Dashboard” page provide a summary of key performance metrics across four period blocks located at the top of the page, reflecting the settings defined within the "Filters” panel of the sidebar menu.
For more information, see Business Analytics | KPI widgets.
3. Sales history chart
The "Sales history” chart of the “Dashboard” page visualizes your sales data and illustrates metric changes over time, reflecting the settings defined within the "Filters” panel of the sidebar menu.
For more information, see Business Analytics | Sales history chart.
4. Sales history chart legend
The "Sales history” chart legend, positioned to the left side of the “Dashboard” page, provides a comprehensive list of metrics and their associated values, reflecting the settings defined within the "Filters” panel of the sidebar menu.
For more information, see Business Analytics | Sales history chart legend.
5. Ads (PPC) breakdown
The "Ads (PPC) breakdown" widget, located at the bottom of the “Dashboard” page, provides detailed insights into the costs associated with your PPC (Pay-Per-Click) advertising campaigns on Amazon. This widget breaks down PPC costs by categories as reported by Amazon, reflecting the settings defined within the "Filters” panel of the sidebar menu.
For more information, see Business Analytics | Ads (PPC) breakdown.
Dashboard for Repricer users
Additionally, the “Dashboard” retains historical data if you have an active Repricer subscription, even if there is no active Business Analytics subscription. Data retention for Repricer users begins from the day the service was activated and spans up to two years. An information message at the top of the "Dashboard" page identifies accounts with only a Repricer subscription, encouraging you to enable Business Analytics subscription to gain access to the full range of data and functionality.
Note: Only the following categories of metrics are tracked and displayed for the users of Repricer only: "Product sales", "Revenue", "Estimated margin", and "Order Items".